Opening new market segmentsOrganic snack producer Rootfruit Scandinavia AB asked us to support their strategic growth by adapting their upscale store-size packaging to snack packs targeting the hotel and airline food industries. The challenge was to increase packaging efficiency and flexibility while ensuring that the conveniently packaged single-servings protected the delicate root vegetable chips from breakage. Nine created an exclusive multipurpose sleeve that communicates the Rootfruit brand, keeps chips safe and fresh and serves as a snack plate. The resulting convenience pack helped Rootfruit become a snacks supplier to Scandinavia’s leading travel company and several hotel chains.
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