Svenska

Opening new market segments

 
Organic snack producer Rootfruit Scandinavia AB asked us to support their strategic growth by adapting their upscale store-size packaging to snack packs targeting the hotel and airline food industries.
 
The challenge was to increase packaging efficiency and flexibility while ensuring that the conveniently packaged single-servings protected the delicate root vegetable chips from breakage.
 
Nine created an exclusive multipurpose sleeve that communicates the Rootfruit brand, keeps chips safe and fresh and serves as a snack plate.
 
The resulting convenience pack helped Rootfruit become a snacks supplier to Scandinavia’s leading travel company and several hotel chains.