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FRIGGS launches new organic teasNINE TPP developed innovative packaging for Friggs’ organic premium teas, launched in February 2009.The packaging is 100% compostable, with tea bags in aroma proof cellophane envelopes. With its clean design and matte carton finish without outer plastic film, the packaging stands out in the shelf and clearly communicates the good and natural contents. Friggs is the market leader within the red, green and herbal tea segment in Sweden. With increasing competition, Friggs needed to differentiate, to recapture market shares and to drive the development of the red, green and herbal tea segment. NINE made a business case showing potentials and strategies for product and packaging. With little adjustments and with the minimum of investments in the packaging line, a completely new packaging for tea, was created.
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