CTP – Communication Through Product

 

Packaging becomes an increasingly important communication tool and competitive means as consumers’ buying decisions are made faster, at the point of sale. In addition, packaging experience is of greater importance for customer loyalty.

 

With CTP – Communication Through Product – NINE focuses on coordinating product- and packaging development and driving projects for packaging that partly can replace traditional marketing and generate higher product values:

 

· Product and packaging works as a marketing channel

· The packaging communicates the product values

· Long-term packaging investment vs. short-term ads