Strategic differentiation for FRIGGS AB.

Stockholm, Sweden –Today we welcome FRIGGS AB into the NINE family as NINE has been awarded the task of developing and differentiating FRIGGS’s products in a homogenous category with low differentiation in packaging.  

FRIGGS AB is a medium sized company within Food, Drinks and Health products, mainly active in Sweden, Finland, Norway and entering Denmark during 2008. Recent years increasing globalization and open European market has introduced numerous new competitors and increased the pressure to innovate and secure the leading position FRIGGS has in their key product areas.

As a starting point, there is a need to incorporate more of FRIGGS’s unique core values into the products and their packaging – to build trust, loyalty and curiosity through the products bought by consumers.

“We see NINE as a valid new kind of partner, who can help us enable innovative development both in product concepts and in packaging. NINE supports us from idea and throughout the project until we produce and launch the product into retail”, says Mathilda Jönsson, Marketing Manager of FRIGGS AB.

“It is an honor for us to work with FRIGGS, the company has a huge potential to build market volume both in Scandinavia and in other European countries. This first project is a start to strengthen and develop FRIGGS products as the natural choice for caring consumers,” comments Jon Haag, CEO of NINE.